Make your sign company remarkable

There is a story told over and over again about a business that had a customer wanting to return a tire. This lady insisted that the tire did not fit properly and that she wanted her money back pronto. The company representative, without batting an eye, promptly noted the price on the side of the tire, handed her the correct amount of money and welcomed her to continue shopping at the store with a pleasant smile. Pleased with the excellent customer service and prompt resolution to her problem, the customer did head into the store to pick up a few things.

Ok, now what is so remarkable about this? We all know about customer service and how important it is to service our sign shop customers well. We greet everyone with a smile
and cheerful demeanor. All of our clients get great designs and prompt deliveries. So what’s the big deal?

The big deal is that this company was Nordstroms and here’s the rest of the story… After spending some time in the store the same customer came back to the desk and remarked that she was unable to find the tires anywhere. At this point she was informed that Nordstroms did not sell tires.

DID NOT SELL TIRES?… Now this IS remarkable!

How does the story end? This customer was so impressed and amazed at the level of customer service she had received that she became a Nordstrom’s customer for the rest of her life. She also had great fun telling her story to everyone she met. To top it all off, this particular story has been told for over 50 years now (especially in business circles) and has helped set the standard for customer service thinking ever since.

The million dollar question… How does your sign shop standout from the other ones competing in your area? What competitive edge do you have to make your sign company the obvious choice for the clients you want. Most importantly, how do you make your sign business remarkable?

Send us an e-mail with a story of how your sign shop is remarkable and the best ones will get posted online in future blog entries. Good luck all and make your sign shop remarkable.