Blog | The Sign Expert .com

Top 5 reasons NOT to start a sign company

You are creative. You love colors and enjoy building things with your hands. You have a great eye for design […]

Wrap Installer Kit

The professional wrap installer’s kit can contain an amazing array of tools and items. One wrapper’s kit might be tight […]

Professional Wrap Installer... Why not do it yourself?

(Re-published with permission from www.wrappermapper.com – 2014) What?! Those national wrap installers charge WAY too much! This can’t be too […]

Free Vinyl Ready clipart files

Hello all and welcome back to TheSignExpert.com. Today I do not have any hidden web gems or sales increasing marketing […]

Sign Companies and the Yellow Pages mental block

Take a moment here and think about the information you absorbed last month. What kind of books did you read? […]

Sign Shop uses an iPhone to showcase work

Hello all and welcome to the latest post on The Sign Expert .com. It has been a while since the […]

Why the Sign Expert?

This web site is designed to do one thing… provide Practical Help for Sign Professionals. You love the sign industry! […]

Are things looking a little rough at your shop?

If you are reading this blog then chances are good that you own or run a small sign shop. If […]

Announcing - The Sign Expert .com site re-design

I am going to keep this entry short & sweet as the website is currently undergoing a redesign. My sincere […]

Signs and the Art of Zen

Oh, the curse of the modern sign professional… the economy is up… the economy is down. Sales are up… nope, […]

Selling signs using a scale from 1 - 10

How many times have you had a chance to talk with a new potential sign or graphics client, only to […]

Take a Step ... (and no, I’m not telling you to step off)

Confucius is credited with the saying “A journey of a thousand miles begins with a single step”. While most us […]

Think your sign shop is the BEST?

Did you know that the vast majority of clients do NOT buy your signs because they think you are the […]

Is your sign business working for money or creating wealth?

Is my sign business working for money or creating wealth? Right about now you are saying… huh? Did you know […]

Cheap Signs are here to stay.

To hear a lot of sign professionals talk (maybe you are one of them) there is an ongoing problem with […]

Online Marketing for your Sign Business

Have you thought about what goes into marketing your sign business online? If you are reading this post then you […]

Focus on Giving and the Getting will come

Uh oh… here she comes… that lady from the local kid’s charity who is always wanting a free banner. She […]

Signs sold through networking

Do you realize that most of your profitable customers, best associates, and most consistent advocates of your sign business come […]

Now Hiring - Must Have a Clue

Today I am siting at a an excellent little place named Bistro 412 located at 412 Main Street in Park […]

Running a sign shop is NOT passive income.

Yes, owning and running a sign shop is NOT Passive income! Some of you might know what I’m talking about […]

Congrats!... your life is about to change

If you are reading this blog then the odds are you are in the sign industry. If so, a big […]

Building Assets (or making da money)

When it comes to the sign industry, I always try and encourage individuals to read some of the powerful finance […]

Finding the time... for me.

For months now I have writing about the benefits of owning a sign shop and how much fun we can […]

Research BEFORE “Advertising”!

I recently received an e-mail from a reader that I found interesting but alarming at the same time. The question […]

Vehicle Graphics in El Salvador

After a series of large projects which have resulted in a lengthy time away from the blog, I am happy […]

Forget the Competition... Sell the Value!

Forget the competition and sell the VALUE!!! Stop thinking about what “the other guys” are doing and focus on YOUR […]

Sign Industry Blogs - The Ultimate List

The title of this entry Sign Industry Blogs – The Ultimate List is a little ambitious. I know we already […]

Why give away free sign information?

Why do I give valuable sign information away for free? I have received several e-mails from regular visitors to this […]

Promote your sign shop with a blog

Is it possible to promote your sign shop with a blog? Can you actually sell more signs or improve your […]

Simplify your Sign Life.

Chances are, if you own and run a sign business, you feel pretty overwhelmed at times. There are the stresses […]

Vector File versus Raster File

You’re in the sign business so you probably know the difference between a raster image (bitmap) and a vector images […]

The JOY of signs... what’s yours?

Speaking strictly for myself, I really like making signs. I like the creative aspect of concept and design. I revel […]

How do you price your signs?

How do you price the signs for your sign shop? What variables do you use to make sure you are […]

Did you ask for a referral?

Today you just completed a killer new sign project. It has your best logo designs, coolest color combinations and the […]

Don't sell a sign without asking questions!

Ever had a customer walk into your sign business and tell you exactly what she wanted? I know it’s rare […]

Design or profit - why do sign companies have to choose?

I personally believe that sign companies, in general, do a horrible job of promoting the value of their designs. Now, […]

Are you a sign company or a bank...?

About now you are probably wondering, what in the world is this guy talking about?! I have a sign business […]

The absolute BEST way to increase sales!

Sometimes those of us in the sign industry struggle with lagging sales. This is a truth no matter what type […]

Double your sign business income

This question was recently posted on a sign forum website. I thought was a very valid and common thought that […]

Do you own a sign business or a job?

You own or run a sign shop so you have, what the government calls, a small business. BUT do you […]

Is your sign worth anything?

Now that I have your attention you should be thinking about that question. If you are having trouble selling your […]

Make your sign company remarkable

There is a story told over and over again about a business that had a customer wanting to return a […]

Remote Control Your Sign Shop

I DON’T have to be in my sign shop to make money I DON’T have to be in my sign […]

Keep your sign shop profitable

Let’s face facts here folks, we all own a sign business to make money, to make a life for ourselves […]